SPARK Columbus: Networking for Entrepreneurs with 240sweet

While working as caterers, Samantha Aulick and Alexa Lemley, used gourmet marshmallows to gain the attention of prospective customers. The marshmallows developed an instant and loyal following. 240sweet was born. 

Through guerilla marketing efforts, the company’s treats have been featured in national magazines like Oprah, Real Simple and Martha Stewart's Living. 

This program is a partnership with IUPUC's Center for Business and Economic Development. The 2015 SPARK Series is sponsored by JCB.