Chamber Annual Meeting: 2025

Scott McKain's Keynote Address:
What To Do When “Great” Isn’t Good Enough to Grow Your Business

KEY AUDIENCE TAKEAWAYS:

• The ability to avoid the mistakes of commoditization
• Improved results from learning the specific steps to create distinction
• Improved appreciation of the importance of personal responsibility in organizational growth
• Expanded skills and thinking on the important issue of innovation
• Enhanced clarity about goals and organizational direction
• Knowledge of communication approaches that transcend generational differences
• Discovery of the specific steps required to deliver superior experiences for customers