M2M Workshop: Communication Series
Session 1:
One Shop, One Signal (Multilingual Clarity)
Who: Owners, ops managers, HR/safety leads, shop supervisors, front desk.
Outcomes: Create bilingual “Critical Three” cards + a 30-sec huddle script; place them in the workspace and run two huddles within 7 days.
Presenter: Ant Blair

One Shop, One Signal (Multilingual Clarity)
Who: Owners, ops managers, HR/safety leads, shop supervisors, front desk.
Outcomes: Create bilingual “Critical Three” cards + a 30-sec huddle script; place them in the workspace and run two huddles within 7 days.
Multilingual teams, single-language SOPs.
Columbus is increasingly multicultural; messages don’t land evenly (safety briefs, shift notes, training). Fix = translate the critical few and standardize how they’re delivered.
“We build great stuff” ≠ a clear story.
Manufacturing DNA runs deep here, but many owners still talk features, not value. Tighten your narrative so customers (and big-company buyers) hear outcomes, not acronyms.
Marketing fog.
Owners feel swamped—no clear ICP, sporadic posting, ad spend without a story.
Community outreach that never converts.
Lots of goodwill, little CTA. Concentrate efforts to one next step—book, RSVP, reply “INFO”—not five.
Presenter: Ant Blair

M2M Workshop: Communication Series
Date and Time
Thursday Nov 20, 2025
1:00 PM - 2:00 PM EST
Location
Columbus Area Chamber
250 Franklin Street
Columbus, IN 47201
VIRTUAL OPTION AVAILABLE