M2M Workshop: Communication Series
Session 4:
Shift Handoff, Zero Drift (3-Line Standard)
Who: Ops managers, service desk, shift leads, schedulers.
Outcomes: Install the 3-line handoff (“What happened / What’s blocked / What’s next by when”) and stand up a shared board + response SLAs.
Presenter: Ant Blair

Shift Handoff, Zero Drift (3-Line Standard)
Who: Ops managers, service desk, shift leads, schedulers.
Outcomes: Install the 3-line handoff (“What happened / What’s blocked / What’s next by when”) and stand up a shared board + response SLAs.
Multilingual teams, single-language SOPs.
Columbus is increasingly multicultural; messages don’t land evenly (safety briefs, shift notes, training). Fix = translate the critical few and standardize how they’re delivered.
“We build great stuff” ≠ a clear story.
Manufacturing DNA runs deep here, but many owners still talk features, not value. Tighten your narrative so customers (and big-company buyers) hear outcomes, not acronyms.
Marketing fog.
Owners feel swamped—no clear ICP, sporadic posting, ad spend without a story.
Community outreach that never converts.
Lots of goodwill, little CTA. Concentrate efforts to one next step—book, RSVP, reply “INFO”—not five.
Presenter: Ant Blair

M2M Workshop: Communication Series
Date and Time
Thursday Mar 19, 2026
1:00 PM - 2:00 PM EDT
Location
Columbus Area Chamber
250 Franklin Street
Columbus, IN 47201
VIRTUAL OPTION AVAILABLE